The California Insurance Careers Program staff can support college outreach and marketing efforts aimed at encouraging students to enroll in the insurance classes. For more information about student outreach, send an email to educators@ca-icp.com.

Quick Marketing Tips

- Identify first and second year business students who would be prime candidates for the insurance program

- Promote the program effectively on campus through email campaigns, posters, brochures, and in-class announcements

- Tap into the resources of the insurance professionals in your community

- Promote the program to the potential adult student population of   working adults in the community

- Facilitate internships and job placement for your students

- Interact with local media and brief the press on program significance